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8 Places Your Business Should Be Sharing Its Content

There’s no doubt about it: content creation is essential. The more you create, the easier it is to drive traffic and generate leads. However, there are many channels you can use to distribute your content to reach a wider audience. The question is, how can you find all of them, and where do you start? In this article, we’ve compiled a list of 8 places that will help you get started with content sharing and hopefully give your business a more significant boost.

1. Facebook

Facebook has an estimated 2.85 billion monthly users. For a business, this number means there are 2.85 billion reasons to share your content on Facebook. If your business is not sharing its content on Facebook, you miss out on a powerful way to reach new customers.

Your customer base is increasingly turning to Facebook to view and share your content. You might be able to get your customers to like and comment on your posts if you let them engage in entertaining posts instead of the hard sell.

Additionally, Facebook is a good option for sharing your blog posts since you can tweak the audience a bit. You can target people who live in countries and cities you’ve mentioned in your content or target people based on pages they have liked.

2. Instagram

Instagram is one of the latest platforms in the growing social media world. This app allows users to share images and videos with their followers in an easy-to-use app. Its users love the app as it provides a genuine, raw way for people to share pictures and capture their everyday lives. At the same time, businesses see that Instagram could be a valuable addition to their marketing and outreach efforts.

With incredible engagement rates and visuals galore, it’s easy to see why Instagram is so popular among users and marketers alike.

If you have a brick-and-mortar business, Instagram is a great way to connect with others. Restaurants, pubs, coffee shops, and many other businesses can easily share pictures of food and famous landmarks.

3. Medium

An essential part of content marketing is publishing your content on the web, and most businesses want to share their content with others on a blog. Blogging can be time-consuming if you are doing it yourself, which is usually the case for small businesses.

Medium is an excellent place for content marketing. The articles published on Medium have an open-web, less commercial, and more personal feel to them than many other publications.

They also receive a lot of traffic. Every single article on the homepage gets thousands of views every day, and shares are not uncommon. For instance, when you produce informative content, such as seen in this company’s Medium.com posts, your content stands a better chance of reaching more people. Readers find it a great place to learn about a particular topic, industry, individual or business, and other businesses often use it as a source of information for their customers.

4. LinkedIn

LinkedIn is the 22nd most visited website in America, so you should be posting your content here. LinkedIn is a social network that can help drive traffic to your website. While Twitter and Facebook are the two most popular social media platforms for businesses, one platform is underutilized.

Professionals best use LinkedIn for professional purposes. There are a few different ways to share content on LinkedIn, such as newsfeed, groups, and status updates. No misfires here; LinkedIn is arguably one of the best places to promote content for your business.

5. Twitter

You might think Twitter is just a quick way to share your content with those who follow you and mention trending hashtags, but there are many more tools available on this social media platform.

According to some studies, sharing links with values can make users pay more attention to what you post when you share them. Additionally, you will establish relationships with your users if you continue to offer value.

6. Reddit

Whether you realize it or not, Reddit has a large following. Thousands of people visit the site in search of exciting things to read about every second. Some of the content is good; some are mediocre, and some are just bad.

Whatever the case may be, your business needs to get involved. Reddit is an excellent platform for advertising your products and services, quickly reaching thousands of people who previously didn’t know your business existed.

7. Quora

Quora is a great place to get content ideas for your business. It’s also a great place to post links to articles on news topics relevant to your business. You can also ask exciting questions you want other people to answer.

If people find your question interesting, they’ll be more likely to read and share the answers. As a bonus, you can also research Quora to know what people think about your business.

8. YouTube

YouTube is the second biggest search engine in the world, behind Google. When used correctly, YouTube is a valuable tool that can be used to help create content and grow your audience. Aside from being so popular, YouTube is also an excellent platform for viewers to interact with your brand in several ways, such as leaving comments and sharing videos with their friends.

Well, there you have it. These are the places where your business should be sharing its content. Remember that content is a must, not only to get noticed but to grow your business with new customers.

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